INSIGHTS & GUIDES
Better questions. Clearer market-entry decisions.
Practical guides to markets, partners, buyer meetings, R&D and pilots — including an Israel entry guide for European companies. Find the question your team needs to answer next.
9 guides to explore
Market-entry strategy
Entering Europe: what should you decide before incorporating?
Your sales market, company structure, R&D location and banking arrangements are four separate decisions. Start with the customer and the business need.
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R&D and funding
European grants for Israeli companies: check fit before investing in an application
Start with the project and the call conditions. A structured review identifies who can apply, which gaps matter and whether an application is worth preparing.
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Partners and pilots
Your first European pilot: planning a path to a deal
A useful pilot answers a defined business question. Agree on the problem, success measures, responsibilities and the next decision before work begins.
Read the guideSales & procurement preparation
Selling to European enterprises: what to prepare before the first meeting
A good pitch is a start. To move a purchase forward, understand who decides, what the buyer needs to check and what your team can deliver. A preparation guide for AI, cybersecurity and software companies.
Read the guidePartners & sales channels
Distributor, integrator or direct sales: choosing a route to European customers
A local partner may help you reach buyers, but you need to define their role and what remains yours. Compare three routes before making a commitment.
Read the guideNordic markets
Your first Nordic buyer meeting: prepare more than a pitch deck
Start with a specific buyer need, propose a focused next step and agree who does what. Prepare for a meeting in Denmark or another Nordic market without relying on cultural stereotypes or a generic deck.
Read the guideR&D & partnerships
Finding a European research partner: write a brief that gets a useful answer
Before approaching a university, laboratory or company, define the missing capability, each party’s contribution and the result you need. A clear brief makes it easier to assess fit without disclosing confidential information.
Read the guideAI & pilots
An AI pilot in Europe: turn a demonstration into a business test
Choose one workflow, measure the starting point and agree what a useful result looks like. A practical pilot framework connecting business value, implementation effort and human review.
Read the guideEurope to Israel
Entering Israel from Europe: choose your first commercial route
Selling to Israeli buyers, finding a channel partner and collaborating on R&D are different projects. Start with one objective, assess a defined group of organisations and build a practical first step.
Read the guideYour next step
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